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“Loyalitas Pelanggan: Sebuah Kajian Konseptual sebagai Panduan bagi Peneliti”, Jurnal Ekonomi dan Bisnis Indonesia, Vol.14, No.3, Juli, h.73-88.ĭrumwright, M.E. “Investments in consumer relationships: a crosscountry and cross-industry exploration”, Journal of Marketing, Vol.

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“The influence of firm behavior on purchase intention: do consumers really care about business ethics?”, Journal of Consumer Marketing, Vol. Business Research Methods, Ninth Edition, Mc Graw-Hill.Ĭreyer, E.H. “A Benefit Congruency Framework of Sales Promotion Effectiveness”. 1 pp 15-25.Ĭhandon, P, Wansink B, dan Laurent G. “The effect of strategic and tactical cause-related marketing on consumers’brand loyalty”. New York: McGraw Hillīrink, Douwe, Gaby Odekerken-Schro¨der dan Pieter Pauwels. Advertising and Promotion: An Integrated Marketing Communication Perspective. “The Impact of Perceived Corporate Social Responsibility on Consumer Behavior”. 248-62.īecker-Olsen, Karen L, B, Andrew Cudmore, dan Ronald Paul Hill. “The influence of cause-related marketing on consumer choice: does one good turn deserve another?”, Journal of the Academy of Marketing Science, Vol. Diakses dari internet tanggal 28 Februari 2008.Īssael, Henry. Cause Related Marketing sebagai Bagian dari CSR. Diakses dari internet tanggal 28 Februari 2008Ģ007. Wall’s Berbagi 1000 Kebaikan Bersama Viennetta Kurma: Kepedulian Terhadap Pendidikan Anak Bangsa.

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1998, “Consumers’ true brand loyalty: the central role of commitment”, Journal of Strategic Marketing, Vol. “CSR di Indonesia” Dalam MIX III (10):17.















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